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How Game of Thrones captures an international audience without the help of the Internet

David Parry/PA
This 39-foot wide dragon skull was created to celebrate the launch of Game of Thrones Season 3 in 2013.

The seventh season of HBO’s Game of Thrones premiered this week. The show is a ground-breaker in many ways, including becoming TV’s first global blockbuster.

University of Michigan professor of media studies Amanda Lotz joined Stateside to explain why and how Game of Thrones gained such success without the use of the internet like many TV show success stories these days.

“I think one of the things that we see across the entertainment industries again and again is that there just is no formula for a blockbuster,” Blank said.

Listen to the whole conversation above to learn more from Lotz’s finding in her book We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All.

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