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Say Yes to the Dress ... I mean Rick Snyder?

It’s looking more and more like Republicans and Democrats are doubling-down on getting female voters to the polls in November. As Rick Pluta and I talked about last week in It’s Just Politics:

Michigan is not a decisively blue state because so many Democrats sit out during the mid-term elections … It’s largely why we have a Republican governor, attorney general and secretary of state (many Democrats stayed home on Election Day four years ago). So, the challenge for Democrats is to convince Democrats to get out and vote, especially younger voters, minorities and females, who are statistically more likely to stay at home. That’s one of the reasons we’ve been hearing SO much about the so-called ‘War on women’. But, really, it’s a ‘war FOR women.' Women’s votes. Young women’s votes.

We linked to this anti-Obama ad that’s been airing for the past few weeks:


A new ad titled ‘dating profile’ is a good example of this battle for female votes. The ad features a young woman, she starts out talking about this guy and his online profile. At first, the man sounds pretty great but, then, the dude gets creepy. The guy, in the end, turns out to be President Obama. “I get it. I’m stuck with Barack … But I’m not stuck with his friends,” the woman tells the camera. This ad is aimed specifically at young, single women; a subset of the population that is less likely to vote but more likely to vote Democratic if they do.

Now, out today on YouTube, from the College Republican National Committee is this (and, in case you’re not glued to reality television, the spot is based on an actual show called Say Yes to the Dress):


So, ladies, just know this: you’re wanted. Big time. Whether or not you're actually going to vote because of your choice of wedding dress ... well, that's another discussion.

Zoe Clark is Michigan Public's Political Director. In this role, Clark guides coverage of the state Capitol, elections, and policy debates.
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