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Ford goes small and electric with its "C-segment" vehicles

Not to be outdone by GM and Nissan, Ford Motor Company says it is delivering on a promise to make more small, fuel-efficient cars for consumers.

At the North American International Auto Show today, the company is showcasing 10 new "C-segment" cars. The company says the vehicles are "fuel efficient smaller cars that people really want."

Three of these cars will have big batteries in them:

  • The Ford Focus Electric
  • The Ford C-MAX Energi
  • The Ford C-MAX Hybrid

Ford says they'll start producing these cars in late 2011 at the Michigan Assembly Plant in Wayne, MI.
The Focus Electric is Ford's first "fuel-free" passenger car. They expect to deliver the electric Focus to consumers by the end of this year.

The company says the Focus Electric will travel 100 miles on a charge and will recharge in half the time of the all electric Nissan Leaf. They also say the Focus electric will offer a "mile-per-gallon equivalent better than the Chevrolet Volt and competitive with other battery electric vehicles."

The Detroit Free Press has a quote from Ford executive chairman, Bill Ford:

"Ford is doing the same thing that my great grandfather did with the Model T. We are bringing leading edge technology to the market on a larger scale. We are offering a range of electrified vehicles."

Mark Brush was the station's Digital Media Director. He succumbed to a year-long battle with glioblastoma, an aggressive brain cancer, in March 2018. He was 49 years old.
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