From Sponsorship to Strategic Partner: Building Corporate Relationships That Last
From Sponsorship to Strategic Partner: Building Corporate Relationships That Last
Many nonprofits rely on corporate sponsorships—but far too often, these relationships remain transactional and short-term. In today’s funding landscape, sustainability depends on something deeper.
Join Detroit Philanthropy for an insightful and practical panel discussion that explores how nonprofits can move beyond one-off sponsorships to become true strategic partners. Hear directly from corporate leaders who make partnership decisions as they share how companies evaluate nonprofit relationships, what drives renewal and long-term investment, and what distinguishes a sponsor from a strategic ally.
Details
WHEN: Tuesday, February 24 | 9:00–10:30 AM
WHERE: The Community House, 380 S Bates Street, Birmingham
COST: $30
REGISTRATION: RSVP by February 17 at www.detroitphilanthropy.com/upcoming-events
Featured Panelists
Brianna Alexander, Director, Corporate Citizenship, Ally
Carmen Burnell, Manager, Strategic Partnerships, Delta Dental of Michigan, Ohio, and Indiana
Jennifer Jambor, Government and Community Affairs – Metro Detroit, Comcast
Rachel Decker, Founder and President, Detroit Philanthropy (Moderator)
Attendees will gain:
A clearer understanding of how corporations assess and prioritize nonprofit partnerships
Insight into what motivates companies to renew, expand, or deepen relationships
Practical strategies to position your organization as a long-term partner—not just a sponsorship opportunity
Actionable guidance you can apply immediately to strengthen corporate engagement efforts
This session is ideal for nonprofit leaders, development professionals, fundraisers, and corporate engagement staff seeking to establish stronger, more sustainable partnerships that align with mission, impact, and business goals.
About Detroit Philanthropy
Detroit Philanthropy is a collaborative initiative that brings together donors, foundations, and nonprofit leaders to strengthen the city’s social sector. The organization provides opportunities for learning, networking, and partnership to maximize community impact. Through events, panels, and convenings, Detroit Philanthropy fosters dialogue on critical issues facing Metro Detroit.
Its mission is to empower philanthropy to be more inclusive, responsive, and effective in addressing local challenges. By bridging the gap between funders and nonprofits, Detroit Philanthropy helps build a stronger, more resilient community for all.
For more information, visit https://www.detroitphilanthropy.com/.
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