Join the Southwest Detroit Business Association for an unforgettable fiesta! 

Saturday, Nov. 22, 2025 | 11:00 a.m.– 2:00 p.m.

Location: Within Mexicantown Main Street at 1747 23rd St. – next to the new Taqueria El Rey)

Step into the heart of Southwest Detroit and celebrate the official launch of the Mexicantown Main Street Rebranding Campaign!

This vibrant family friendly event will spotlight the rich cultural heritage and community spirit that makes Mexicantown a beloved destination in the city. Whether you're a long-time resident or new to the area, you won't want to miss this celebration of family, culture, and pride.

Highlights of the Fiesta:

Speeches by Local Leaders & Community Advocates

Live Music performances by Mariachi Performances & Local Musicians

Traditional Horse Show, honoring Mexicantown’s history

Local Food Vendors featuring the best tastes of Mexicantown

Food Trucks offering a variety of international flavors, including vegan & halal options

Bounce Houses, Yard Games, and Fun for the Whole Family

As part of this rebranding campaign, Mexicantown Main Street will also unveil nearly 200 bilingual streetlight banners along W. Vernor Hwy. and Bagley St. These beautiful banners will honor Mexicantown's roots while ushering in a new chapter of growth and pride for the community.

Entertainment Schedule:

• 11:00 a.m. – 11:30 a.m. - DJ Set to Kick Off the Fiesta
• 11:30 a.m. – 12:00 p.m. - Guest Speakers – Celebrating the Power of Community
• 12:00 p.m. – 12:30 p.m. - WSU’s Ballet Folklórico – Traditional Dance Performances
• 12:30 p.m. – 1:30 p.m. - Mexican Banda & Central American Salsa/Merengue Bands
• 1:30 p.m.– 2:00 p.m. - DJ + Traditional Horse Show

This 1.7-mile rebranding initiative unites local businesses, residents, and community partners in creating a visual identity that celebrates the unique character of Mexicantown and strengthens the neighborhood’s commercial vibrancy.

Don't miss this historic moment for the community—come for the fun, stay for the camaraderie, and be a part of the movement that’s shaping the future of Mexicantown!

To RSVP visit: addevent.com/event/xnqk273n2phd or call (313) 842-0986 for more information. Email: josem@southwestdetroit.com