Nowadays, political signs really only matter to the candidates
People complain about political ads, robo-calls interrupting dinner, and mailboxes full of campaign literature.
But there’s another sign of election season: political yard signs. Candidates love them. Political consultants say they’re a waste of time and money.
Writer and blogger Chad Selweski of Politically Speaking had a piece in Dome magazine about the efficacy of yard signs and joined Stateside to talk about it.
Several studies by political scientists show political signs have a negligible effect on election results, Selweski explained, but candidates feel otherwise.
And that's the point: While consultants are concerned with logistics and the bottom line, for some candidates, it's as simple as wanting to see their names everywhere.