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There’s a touch of Pure Michigan in PyeongChang: The fake snow.

Courtesy of Snow Makers Incorporated
Midland-based Snow Makers Incorporated is the supplier of machines creating snow at the Jeongseon Alpine Centre in PyeongChang, South Korea

If you’ve been watching the Winter Olympics in South Korea, there’s a pretty good chance you’ve seen the product of a Michigan company.

The snow on the ski slopes is manufactured snow — fake snow — made by Snow Makers Incorporated based in Midland.

Brooke VanderKelen Alba, who’s in sales and marketing at SMI, joined Stateside today. She discussed her company’s long-collaboration with the Winter Olympics, the services Snow Makers provides for the games and for other venues, and what it takes to make all that snow.

Listen above.

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