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After repeated thefts, MDOT to make M-22 sign a lot less cool

Flickr user David Drexler/Flickr
On M-22, signs will soon read only "22."

It seems tourists driving up north on M-22 are a little bit too enthusiastic in expressing their appreciation for what’s been called one of the most scenic drives in the country.

People are stealing those M-22 signs. Around 90 signs have been replaced in the past three years.

In response, the Michigan Department of Transportation is changing the signs. No longer will they read “M-22”, but rather just “22”.

The state hopes that will make signs less attractive to sticky-fingered vandals.

Matt Myers is with the popular M-22 brand, which offers everything from T-shirts and baby onesies to dog collars and pint glasses. Much of their merchandise depicts the iconic “M-22” sign.

Myers joined Stateside to talk about the “22” sign’s new design and the M-22 brand, which does not plan to adopt MDOT's new version of the sign. 

GUEST Matt Myers is co-founder of the M-22 brand.

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