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Chrysler proclaims a "resurrection"

CEO Sergio Marchionne says Chrysler is back.
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CEO Sergio Marchionne says Chrysler is back.

Chrysler made the case for its self-proclaimed "resurrection" at the North American International Auto Show.

The company put on an optimistic show as it debuted 16 new Chrysler products. The automaker had only a bare-bones presence at the auto-show last year.

Sergio Marchionne is Chrysler's CEO. He said the display shows the company is once again a viable competitor in the North American car market:

"I think we're all very proud of what we've done. People one day, after I retire, will write a story about what we've lived through the last 18 months. We've been through some pretty strange places because this was by definition "Mission Impossible."

The automaker's new line-up centers around the new Chrysler 300 full-size sedan.

Chrysler officials say the new 300 represents a blend of American and European styles. The say that's a good reflection of the company with is partially owned by Fiat.

Sarah Cwiek joined Michigan Public in October 2009. As our Detroit reporter, she is helping us expand our coverage of the economy, politics, and culture in and around the city of Detroit.
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