Switzerland is a country known for its mesmerizing alpine scenery, luxury branded watches, and deliciously milky chocolate. According to the World Intellectual Property Organization, it is ranked as the most innovative country in the world, providing vast opportunities for U.S. businesses looking to expand sales into an innovative new market. SMEs represent more than 99% of companies and create two-thirds of the jobs in Switzerland. To establish successful business relationships in Switzerland punctuality, frugality, responsibility, and tolerance are of utmost importance. Join us on December 15th for a virtual session on Navigating Switzerland! We will cover how-tos and best practices for doing business in the Swiss market, as well as, how to maneuver through cultural nuances business professionals often face while working with or traveling to Switzerland. Topics of discussion will include, but are not limited to: Country Overview Business Meetings Gift Giving Communication Business Attire Negotiating Tactics A link to the virtual training will be sent to registrants 24 hours before the start of the session. --- VAGTC's Live Virtual Training Policy - Van Andel Global Trade Center’s (VAGTC) reserves the right to record live virtual training sessions for archival purposes, on-demand library purposes, or makeup sessions for paying registrants who may have missed a session due to extenuating circumstances. Live virtual training sessions will not be recorded for attendee distribution purposes following the session. Global trade is an ever-changing landscape and VAGTC believes offering live virtual training where attendees can ask questions and receive responses in real-time is crucial for the success of learning trade topics and is an added value for those attending these events.