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Republican, Democratic strategists talk primary results and what’s next in 2018 races

Emma Winowiecki
Michigan Radio
Marsden and Hemond agreed that while there are a number of interesting races, the ballot proposals are the real fights to watch going forward to the November election.

Now that the primary elections have shaken out the winners and the losers, the victorious candidates are turning their attention to the November general election.

Which means it's already time to talk strategies, campaign messages, and running mates.

Matt Marsden, a Republican strategist and director of public relations and government affairs at RevSix Data Systems joined Stateside, along with Adrian Hemond, a Democratic strategist and CEO of Grassroots Midwest, a political consulting firm in Lansing. They broke down the August primary results and talked about how things will look moving forward.

"I think you saw a lot of the candidates that aligned themselves with Trump do very well, from John James to Lena Epstein. However, I would urge great caution in thinking that that same messaging is going to work again for them in November," said Marsden. 

Listen above to hear what messages and tactics worked for candidates in the primaries, what they'll have to address before November, and which races will be the most intriguing to watch in the coming months.

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